Health Mart: New National Ad Campaign Aimed at Medicare Part D Beneficiaries
With the New Year, many Medicare Part D patients may notice changes in their co-pays and look to switch pharmacies. The multimedia campaign remindsMedicare Part D patients that Health Mart pharmacies can help them understand their insurance and save money on their prescriptions, as many Health Marts are preferred in many Part D plans.
“January 1st will bring many changes to Medicare Part D preferred plans andHealth Mart is committed to keeping patients informed of their options. In addition to a national advertising campaign, Health Mart makes it easy for our pharmacies to create a local campaign with new Part D Savings marketing tools, including regional television, digital and social media,” said Steve Courtman, president, Health Mart. “Health Mart’s ‘Medicare D Savings’ campaign helps pharmacies bring in new Medicare Part D beneficiaries and protect the existing customer base.”
Health Mart said its campaign aims to build awareness of the Health Mart brand and attract new customers to every store in every market. National radio commercials, TV commercials, and digital advertising will run continuously throughout January 2015 and four Health Mart-branded armored cars serving as rolling billboards will visit stores in over 60 locations including Texas, Illinois,Wisconsin, Pennsylvania, Maryland, Washington D.C. and Los Angeles, the company noted in a release.
The campaign builds on Health Mart’s ongoing efforts to support its pharmacies’ outreach to Medicare beneficiaries to help them understand their Medicare Part Doptions – such as providing discounted pricing on the iMedicare plan comparison tool, which can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
See the original article on the Insurance News Net website.
Recent Posts
-
Senior Care Pharmacy Coalition Opposes CMS Final Rule on Minimum Staffing Standards for LTC Facilities
The Senior Care Pharmacy Coalition (SCPC), the leading national voice for the long-term care pharmacy sector, released a statement today regarding its opposition to the Centers for Medicare & Medicaid Services (CMS) final rule on minimum staffing standards for long-term care (LTC) facilities.
-
Senior Care Pharmacy Coalition Shares Comments with CMS Regarding Medicare Part D Restructuring Guidance: “Smoothing Provisions”
SCPC filed comments with CMS in response to their guidance on the implementation of the Medicare Part D restructuring portion of the Inflation Reduction Act (IRA).
-
Drug pricing efforts threaten ‘very existence’ of LTC pharmacies: reps
President Biden in his State of the Union address last week vowed to end “Big Pharma’s” grip on prescription drug pricing and cut costs for seniors and taxpayers by another $200 million.
But the president’s plans to expand his administration’s first-ever Medicare drug price negotiations could spell big trouble for the pharmacists who support seniors living in long-term care settings, advocates warned in response.
Stay in the Know
Get the latest news and updates on issues impacting the long-term pharmacy community.