Senior Care Pharmacy Coalition Launches Powerful New Ad Campaign Urging Congress to Avert a Long-Term Care Crisis and Save Senior Access to Meds 

DATE: December 8, 2025

Washington, D.C. (December 8, 2025)— The Senior Care Pharmacy Coalition (SCPC) today launched a powerful new broadcast and digital ad campaign urging Congress to pass the Preserving Patient Access to Long-Term Care Pharmacies Act (H.R. 5031/S. 3159) to avert a looming long-term care (LTC) crisis that threatens millions of seniors’ access to essential medications.

“We’re facing a serious long-term care crisis if Congress or the Trump Administration doesn’t swiftly act to protect seniors’ access to essential medications and pharmacy services,” said Alan Rosenbloom, President and CEO of SCPC. “When Medicare-negotiated drug prices take effect on January 1, 2026, LTC pharmacies will face significant financial challenges that could force many to close their doors. If LTC pharmacies close, nursing homes and other long-term care facilities will fall out of compliance, and seniors will lose access to around-the-clock pharmacy services they depend on.  It’s a dangerous domino effect that puts both quality of care and patient safety at risk.” 

The new ads spotlight the unintended but devastating impact of recent Medicare Part D drug pricing policy changes on seniors’ ability to access needed prescriptions. LTC pharmacies are an irreplaceable link in the continuum of care for older adults in nursing homes, assisted living, and other LTC settings. They provide critical services that retail pharmacies cannot, including clinical consulting, 24/7/365 medication management, specialized unit-dose packaging, and emergency delivery. 

Given the range of medications and conditions they manage, LTC pharmacies are especially exposed to the impact of the new pricing policies. Seniors in LTC take an average of 13 prescription medications each day. Eight of the first 10 drugs subject to Medicare’s price negotiations are among the most commonly dispensed in LTC settings— meaning the impact on LTC pharmacies, and the residents they serve, will be immediate and severe, especially in rural areas.  

H.R. 5031 / S. 3159, introduced by Representatives Beth Van Duyne (R-TX-24) and Brad Schneider (D-IL-10) in the House and Senator James Lankford (R-OK) and co-lead Senator Markwayne Mullin (R-OK) in the Senate, would establish a targeted, practical $30 supplemental supply fee for drugs subject to negotiated prices. Modeled after a similar Medicare Part B supply fee, this solution would ensure LTC pharmacies can continue serving more than two million seniors nationwide with essential services.   

“Time is running out to enact a real ‘LTC Pharmacy Fix,’” Rosenbloom added. “This campaign keeps the spotlight on Congress and the Administration to act — and to put seniors first. Inaction would likely cost taxpayers $4.8 billion in increased healthcare costs over the next decade, so protecting seniors’ access to essential pharmacy services and medications must be a top priority.” 

Both :15- and :30-second versions of the ad are available for download HERE. In addition to broadcast television, the ads will run on streaming services and digital platforms.  

For more information, visit https://seniorcarepharmacies.org/ltc-advocacy/. 

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About Senior Care Pharmacy Coalition

The Senior Care Pharmacy Coalition SCPC is the only national organization exclusively representing the interests of LTC pharmacies, representing 75% of the sector overall.  

Operating in every state, SCPC’s LTC pharmacy members expertly serve nearly 1 million patients daily with essential medications and oversight to improve health outcomes. SCPC represents the interests of its 300 plus members before Congress and the administration to ensure LTC pharmacies can serve patients with high-quality, affordable care, safely.  Visit seniorcarepharmacies.org to learn more.